January 07, 2014

Prada's Rainbow Warriors

Image via fashionologie.com

Fashion advertisements are often quite focused and direct: one to three models whose outfits show a concise snapshot of the collection from whence they came. While flipping through a magazine proves that this format is the go-to, these campaigns actually relay little information about the collection they are advertising. Naturally, they will pique the interest of many consumers, yet for others they may leave something to be desired.

Shot by Steven Meisel, Prada's Spring 2014 advertising campaign tries a new approach, in which twelve models showcase the best and brightest of Miuccia Prada's designs for the season. The looks chosen represent the perfect balance of elegance and whimsy and the deep gem tones are just lovely to look at. Graphics, solids and embellishments intermingle, showcasing a wide array of designs. The advertisement is distinctly Prada. 

Some may say that the advertisement is too busy, but a closer examination of the color scheme shows that this is a controlled chaos: everything works together, just as a fashion collection should. The image succeeds in catching one's attention, and is that not what an advertisement is supposed to do? Those who are interested in fashion will spend time contemplating the image, and these are the individuals who are likely to become Prada consumers. 

It works.

January 04, 2014

The Statement Sweatshirt

The fashion world has had its eye on the sweatshirt silhouette for some time now, but given the sudden drop of temperatures across the Midwest and Northeast, it seems especially appropriate to consider it as an option. While the shape is more familiar in the form of school or athletic apparel, designers have promoted the sweatshirt to the leagues of high fashion with inventive graphic prints and sophisticated embellishments. These sweatshirts are created for the public eye, rather than the cozy confines of the home. Yet they do double duty, as many of the newest styles are both aesthetically pleasing and extremely warm. It is nice to see fashion embrace the cozy and comfortable as we approach the harsher months of winter.
The Statement Sweatshirt
First row, from left to right: Christopher Kane sweatshirt, $315 (available here); Mary Katrantzou sweatshirt, $700 (available here); J. Crew sweatshirt, $375 (available here).Second row: Mary Katrantzou sweatshirt, $530 (available here); C├ędric Charlier sweatshirt, $490 (available here).
Third row: Kenzo sweatshirt, $780 (available here); Topshop sweatshirt, $140 (available here); Emma Cook sweatshirt, $385 (available here).
Some of this season's best offerings are from Kenzo, with its ubiquitous tiger and evil eye motifs, and Mary Katrantzou, with her excellent prints of vibrant landscapes. (I am the proud new owner of a design from the former, which can be seen here.)

Are you fan of the high fashion sweatshirt? Let me know which of these is your favorite.