Image via fashionologie.com
Fashion advertisements are often quite focused and direct: one to three models whose outfits show a concise snapshot of the collection from whence they came. While flipping through a magazine proves that this format is the go-to, these campaigns actually relay little information about the collection they are advertising. Naturally, they will pique the interest of many consumers, yet for others they may leave something to be desired.
Shot by Steven Meisel, Prada's Spring 2014 advertising campaign tries a new approach, in which twelve models showcase the best and brightest of Miuccia Prada's designs for the season. The looks chosen represent the perfect balance of elegance and whimsy and the deep gem tones are just lovely to look at. Graphics, solids and embellishments intermingle, showcasing a wide array of designs. The advertisement is distinctly Prada.
Some may say that the advertisement is too busy, but a closer examination of the color scheme shows that this is a controlled chaos: everything works together, just as a fashion collection should. The image succeeds in catching one's attention, and is that not what an advertisement is supposed to do? Those who are interested in fashion will spend time contemplating the image, and these are the individuals who are likely to become Prada consumers.