Siblings Alia and Jamil Juma are the faces behind the creative clothing and accessories line known as Juma. The duo's contemporary designs stem from contemporary art and culture inspiration gathered from all over the world. Although Juma is based in New York, extensive traveling to locales such as Kenya and Kazakhstan or American cities Los Angeles and Atlanta inform the exotic digital prints that are the primary focus of the creations. The line was founded in 2003 with Alia as design director and Jamil as creative director: the two serve different roles in maintaining all aspects of the brand but both work on the collections themselves. The siblings have also injected Juma with a level of philanthropy. The company has supported the Children's Aid and Through the Eyes of Women foundations, among other charities.
Juma utilizes relatively simple silhouettes in order to emphasize the quality of each unique print. Much of the clothing capitalizes on the relationship between print and color for pairings that feel modern and artistic but contain a quality that could be described by the paradox of familiarly foreign.
Accessories showcase possibly more freedom with design by eliminating the aspect of silhouette that is so defining in clothing. Juma's scarves are perhaps the most exciting creations from the brand and exhibit fascinating three-dimensional illusions captured in geometric limitations. Maybe it's best to hang one of these beauties on a wall so anyone can feast their eyes.
Images from jumastudio.com
Juma is available in a variety of specialty retailers around the world, including Ron Sherman, Harvey Nichols, and websites Revolve Clothing and Far Fetch.
Select pieces can also be purchased through Juma via Future Fashion Now.
For an inside look, take a peek at the official Juma blog, featuring the designers' current inspirations and influences.